Project members Andy Durette, Colleen Balance, Francis Jc
Client Mary & Lambs
January 24/2012
The proposed rebranding and web site development of Mary & Lamb will take place from_________ to _________. The needs for this project are the use of adobe projects a work team of 3 comprised of graphic designers and scripter’s. The outcome of this project will be a fully working website designed to the specifications of the client for their cliental. Having pages displaying their products prices linked to a ordering system, and a page to talk about the company to bring Mary and lamb as a brand into the digital age of commerce.
Through a weekly plan presented as follows First week a new logo will be created and presented to the client. The second week a proposal for the rest of the plan will be created this will carry on to week 3 for revisions. Week 4 of work will have web layouts and roughs being produced for the later production of the website. Week 5 we will have a chosen visual layout of the site color schemes picked and images ready for use. Week 6 and other site elements we are missing shall be created. Week 7 we will do a web animation within the site. Week 8 the animation will be presented. Week 9 a basic version of the site will be presented Week 10 we will add additional elements to the site. Week 11 we will create links out the site for viewers for week 12 when we test run it. Week 13 visitors will visit the site take feedback before final presentation to client at week 14.
A week by week breakdown has been provided below for ease of view.
Studio Class Strategy
Needed programs
Adobe Dreamweaver
Adobe Muse
Adobe Photoshop
Adobe Illustrator
Week 3:
1 Proposal to Client written.
Week 4:
Web layout roughs (pages and content)
Week 5:
Create a rough visual layout of the site
Pick colour schemes
Collect stock images and copy (text) for site
Week 6:
Create site elements
Week 7:
Web Animation Project (Flash or JavaScript Needed)
Week 8:
Animation to be submitted
Week 9:
Upload basic Site
Week 10:
Putting in elements (calculator and store list)
Week 11:
Add social Media Links
Week 12:
Test Run
Week 13:
Visitors project
Week 14:
Presentation
I like it!!!!!!!!! its simple, easy to use, and highly informative. I like the organization.
I like it very much. –Loren Vidri
Easy to use good visual connection between clients and distributor.
-Yi Fan
I like the simplicity of the website I would encourage to maybe add price ranges for the products
-Pierre Bimwala
The Elements of the brand foundation:
Core Purpose:
A company that sells organic and cruelty free wool.
Vision:
Our vision is the moral production of fabrics.
Mission:
We want to spread comfortable wool while protecting the environment.
Values:
Our values are to provide organic yarns and wool to continue the sustainability of the already earth friendly fiber. We value organic means as well as reusing, renewing, and recycling.
Position
To be a leader in organic wool production into high quality yarns for both knitting and weaving.
Positioning Statement:
Mary & Lambs is a small company created 10 years ago. We are a first generation of the organic scene in many facets of the wool textile trade. Our businesses include raw fiber recycling to manufacturing wool yarn, felt fabric, and finished blended products.
Character:
Down-to-earth, natural

